Brilliant advertising illustrations about life in America in the middle of the 20th century

Frank Soltes was born in Pennsylvania in 1912. And his career as a universal commercial artist lasted from the 1930s to the 1960s. He spent a significant part of this period at the BBD & O advertising company.

Among his best works is a series of 29 advertising illustrations published between 1947 and 1951. These visual slices were created to demonstrate how Armstrong Cork Co. products are used. They appeared on the Saturday Evening Post and featured highly detailed images of buildings and factories with partially removed walls.

The more you look at these scenes and the tiny human figures, each of whom is busy with their own business, the more captivating are these brilliant pictures. Each image was framed with a title, and readers could even order a free booklet with a selection of several works.

Frank Soltes was a member of the American Society of Watercolorists back in 1981. In addition to his amazing commercial work for Armstrong Cork Co, he became famous for collaborating with other giants such as General Electric, General Motors, etc. And his complex, stylish illustrations regularly appeared in the most prestigious periodicals - The Times, Forbes, World Report, Life, Esquire and Sports Illustrated.

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